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SEO analysis of www server
Čepelák, Tomáš ; Číka, Petr (referee) ; Svoboda, Radomír (advisor)
Work informs about possible methods and rules that can be used for optimization of WWW server for search engines - SEO (Search Engine Optimization). These rules are explained theoretically and demonstrated in simple examples. The project explains the importance of correct choice and use of keywords in the appropriate place on the page, of various HTML tags and proper referencing. It describes important illegal practices which are penalized by search engines, thus complicating the result of optimization. It briefly covers Search Engine Marketing - SEM, specifically the PPC advertising system. It mentions an important part of SEO, which is an analysis of the optimized WWW server. It illustrates the procedure of analyzing the chosen WWW server and the procedure for subsequent optimization. It also summarizes the results obtained in the optimization and tries to determine the importance of various factors which could affect it.
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On-line marketing communication
Skácelová, Pavlína ; Milichovský, František (referee) ; Schüller, David (advisor)
The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing.
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Web Site Optimisation
Petrželka, Jiří ; Burget, Radek (referee) ; Eysselt, Miloš (advisor)
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
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E-commerce and its Marketing
Musilová, Veronika ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
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On-line marketing communication
Skácelová, Pavlína ; Milichovský, František (referee) ; Schüller, David (advisor)
The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing.
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Use of Search Engine Optimization in Czech Companies
Dokoupilová, Eliška ; Koudelková, Petra (advisor) ; Máchová, Eva (referee)
The bachelor thesis is dedicated to search engine optimization, also known as SEO. SEO pursues various aspects of a web page, for instance its structure, design or content, and adjusts them in order to be suitable for processing by fulltext search engines such as Google or Seznam. The purpose of optimization is getting more traffic to a web page by appearing as high as possible on a generated search engine result page. Apart from gaining more leads, thorough SEO activities also have a positive impact on the quality of a web page, its accessibility, user- friendliness and brand image. The aim of the thesis is to introduce SEO as an effective marketing tool and explore its use in Czech businesses. Therefore, the analysis of the primary and secondary sources introduces the issue of SEO and explains the importance of search engine optimization in a marketing strategy. The theoretic knowledge is followed by the practical section which concerns with the keyword analysis of a chosen web page and the research carried out among Czech firms by the method of a questionnaire survey and interviewing. The bachelor thesis is concluded by the chapter presenting the results of the survey and interpreting the data regarding the use of SEO as a digital marketing tool in Czech companies.
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Online marketing of brand L’Oréal Professionnel
Jedličková, Martina ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
The aim of this master thesis is to analyse and evaluate marketing activities of the brand LOréal Professionnel in online environment. Evaluation is based on goals of each used tool. Thesis includes comparison of communication in three countries, where brand applies unified strategy and way of communication. Results are analysed for the Czech republic, Slovakia and Hungary. This thesis include analyse of web pages, search engine marketing and communication on social media. Also emailing is mentioned but there are not so many results since brand started recently with this activity. In the end there are conclusions and recommendations based on analyses of used tools for online marketing.
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Online Marketing Audit
Voráček, Jiří ; Pilař, Ladislav (advisor) ; Barbora, Barbora (referee)
This diploma thesis deals with online marketing at Alensa, s.r.o. (Ltd.) The first part of the thesis examines the basics of online marketing, including its tools. The next part analyses three foreign projects within Alensa, based on an online marketing audit. This thesis analyses all three websites by their traffic and their standing among their competitors. The next part of the thesis is devoted directly to the online marketing tools. These online marketing tools are discussed individually and with comments related to their values. SEO analysis was done from a technical perspective. The effectiveness of the website based on site usability and trustworthiness was also analysed. This dissertation aims to assess the current state of online marketing in Alensa and tries to reach a more general conclusion by analyzing three markets simultaneously. The conclusion of this thesis includes comments on all the results and proposes some recommendations to help the company to succeed in terms of online marketing.
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